The first step to guiding your firefighters toward appropriate use of public media is creating a clear and accurate plan. Here are a few key points to consider when making a policy of your own. Before diving into your plan manual for social press, think about why you are developing it to begin with. Getting clear on your ideals will help your firefighters honor the policy itself.
For example, if you build your interpersonal media policy on ideals like professionalism, basic safety, and morality, your team will understand you have their best interest in mind. Determining your targets shall also help you clarify the shade you want to use in cultural mass media posts. Think about the voice that would connect most with your community.
For instance, would it be helpful to be authoritative, friendly, or a blend of both? Once you develop your core values, you can use them as a framework for defining the specifics. Your department’s values are a helpful foundation for your policy. But for the sake of basic safety, you want to make sure you cover everything necessary.
This may mean involving people that have an understanding of local, condition, and federal laws, even attorneys. Of course, you want to ensure your firefighters adhere to laws on all levels. But according to the University of Florida, it’s your responsibility to ensure your social media policy doesn’t violate regulations.
- Create Benchmarks
- It also provides you 500 MB of storage which is mainly enough for personal blogs
- Follow instructions on screen
- A word record
- Copyright Infringement Issues
For example, if you can set guidelines for firefighters’ personal, interpersonal media use, the First Amendment protects them ultimately. Another pertinent law is the National Labor Relations Act, which says employers cannot hinder a worker posting or carrying on conversations via social media regarding wage or working conditions. Knowing these things up front can help you produce a sound plan that addresses your department as well as your community as well.
When your guidelines about social press are specific, your team can respond correctly. Also, broad policies are unlikely to withstand litigation or other accusations. Which behavior is undesirable (e.g. plagiarized content, incorrect jokes, obscenity, unpleasant images, copyright infringement)? Your department’s tone of voice in posts. What types of content you will post (e.g. announcing community occasions, notifying the community of street closures or other emergencies, or recruiting firefighters or volunteers). How you want to activate with the grouped community.